CONQUER YOUR DREAM
The Portuguese Football Federation (FPF) sponsored a public art project, in partnership with several Municipal Chambers and a group of eight national artists. Based on the "Conquer your Dream" movement, launched by FPF, it aimed to inspire and motivate the Portuguese to pursue what makes them happy and the Portuguese football team to conquer the next World Cup.
In this project, the organism that supervises the national soccer involved municipalities from north to south, from the interior to the litoral of the country and counted on the collaboration of the curator Lara Seixo Rodrigues.
The group of selected artists presented renowned names and emerging talents of the national urban art scene, with works elaborated from graffiti to stencil, going through all the genres, aesthetics and techniques usually referred to as post graffiti with contemporary influences of figurative illustration.
The pieces and murals developed under this project are unique and unprecedented representations of the "Conquer your Dream" movement, without any lucrative purpose and with the sole purpose of serving and inspiring the Portuguese, working in a more winning, ambitious and capable collective mentality.
Public Art Project | Marketing Activation
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Client
Federação Portuguesa de Futebol
Services
curation and production
Location
Covilhã, Portugal
Portimão, Portugal
Beja, Portugal
Porto, Portugal
Aveiro, Portugal
Paredes de Coura, Portugal
Lisboa, Portugal
Jamaika Neighborhood, Seixal, Portugal
Artists
AkaCorleone (Portugal), Samina (Portugal), Frederico Draw (Portugal), Add Fuel (Portugal), The Empty Belly (Portugal), Mariana a miserável (Portugal), Halfstudio (Portugal) and Tamara Alves (Portugal)
Artworks created
8
Artist: AkaCorleone | Photo: Pedro Seixo Rodrigues
Artist: Samina | Photo: Duarte Cavalinhos
Artist: Frederico Draw | Photo: Duarte Cavalinhos
Artist: Add Fuel | Photo: Rute Ferraz
Artist: The Empty Belly | Photo: Its Your Studio
Artist: Mariana a miserável | Photo: Rute Ferraz
Artists: Halfstudio | Photo: Duarte Cavalinhos
Artist: Tamara Alves | Photo: Lara Seixo Rodrigues
Date: 2018 | may
Photo Credits: Rute Ferraz, Duarte Cavalinhos, Lara Seixo Rodrigues and Its Your Studio
Video Credits: Vasco Mendes
On the Map
AVE | Advertising Value Equivalency € 225.836 (€ 225.000 national + € 836 international)
Press highlights:
Glam Magazine _ Projecto de Arte Urbana em antecipação ao Mundial de Futebol 2018’, 20/05/2018
Marketeer _ ‘Pintar o sonho com a Federação de Futebol’, 18/10/2018
Briefing _ ‘Há murais a conquistar o sonho do Mundial’, 29/05/2018
Shifter _ ‘Artistas pintam o seu apoio à Selecção Nacional de norte a sul do país’, 20/05/2018
V Digital _ ‘Paredes pintadas de norte a sul dão força à seleção’, 14/06/2018
Visão Sete _ ‘Goolooo! Futebol e arte urbana pintaram paredes de norte a sul do País’, 06/06/2018
Tv Mais _ ‘Murais impressionantes em Portugal para apoiar a Seleção’, 21/06/2018
Sapo Viagens _ ‘Uma viagem ao mundo do futebol através de arte urbana portuguesa’, 30/05/2018
Time Out _ ‘Conheça duas obras de arte urbana dedicadas ao Mundial de Futebol’, 12/06/2018
Record _ ‘FPF promove pintura de murais para apoiar a Seleção’, 20/04/2018
Marketeer _ ‘Marcas com arte’, 28/09/2018
And this is reality _ ‘Conquista o sonho’, 29/05/2018
Forum Estudante _ ‘Projecto de arte urbana celebra mundial de Futebol’, 28/05/2018
MTN World _ ‘El arte urbano com la selección portugesa de Portugal’, 24/05/2018