CONQUER YOUR DREAM
The Portuguese Football Federation (FPF) sponsored a public art project, in partnership with several Municipal Chambers and a group of eight national artists. Based on the "Conquer your Dream" movement, launched by FPF, it aimed to inspire and motivate the Portuguese to pursue what makes them happy and the Portuguese football team to conquer the next World Cup.
In this project, the organism that supervises the national soccer involved municipalities from north to south, from the interior to the litoral of the country and counted on the collaboration of the curator Lara Seixo Rodrigues.
The group of selected artists presented renowned names and emerging talents of the national urban art scene, with works elaborated from graffiti to stencil, going through all the genres, aesthetics and techniques usually referred to as post graffiti with contemporary influences of figurative illustration.
The pieces and murals developed under this project are unique and unprecedented representations of the "Conquer your Dream" movement, without any lucrative purpose and with the sole purpose of serving and inspiring the Portuguese, working in a more winning, ambitious and capable collective mentality.
Public Art Project | Marketing Activation
Federação Portuguesa de Futebol
curation and production
Paredes de Coura, Portugal
Jamaika Neighborhood, Seixal, Portugal
AkaCorleone (Portugal), Samina (Portugal), Frederico Draw (Portugal), Add Fuel (Portugal), The Empty Belly (Portugal), Mariana a miserável (Portugal), Halfstudio (Portugal) and Tamara Alves (Portugal)
Artist: AkaCorleone | Photo: Pedro Seixo Rodrigues
Artist: Samina | Photo: Duarte Cavalinhos
Artist: Frederico Draw | Photo: Duarte Cavalinhos
Artist: Add Fuel | Photo: Rute Ferraz
Artist: The Empty Belly | Photo: Its Your Studio
Artist: Mariana a miserável | Photo: Rute Ferraz
Artists: Halfstudio | Photo: Duarte Cavalinhos
Artist: Tamara Alves | Photo: Lara Seixo Rodrigues