LOUVOR DA VIVACIDADE

‘Louvor da Vivacidade’* tile mural by Add Fuel in Lisbon, dictates the closure of the already designated Azulejo (Traditional Portuguese Tile) Route, a path that has in the last decades branded this important Lisbon axis and where one can find tile panels by renowned Portuguese artists — Maria Keil (1959), Carlos Botelho (1959), Júlio Pomar and Alice Jorge (1959), Sá Nogueira (1959) and Eduardo Nery (1994 and 2001).

The mural ‘Louvor da Vivacidade’ intends to recover the Azulejo's artistic expression, which reflects its historical, architectural, memory and tradition, by bringing it to the present. This way, the use of azulejo — undeniably one of Portugal's identity elements — is used, but with a contemporary aesthetic and approach: the artist's unique trait.

As characterised in his body of work, Add Fuel reinterpreted the street's existing azulejos, specifically the historical panels one can find in the staircases. From these panels, the artist selected key patterns and compositions, which set the base for the creation of a massive 200 sqm panel, as an homage to the previous pieces. In his own words: "Within this controlled chaos, I created a dynamic composition, with elements based on Estrela neighbourhood’s history; a place of long forgotten fishermen with a deep connection to the sea. I believe these elements will work out to have the necessary strength this tribute deserves."

This project was also possible due to the partnership created with Revigés, a 100% Portuguese ceramic company with 40 years of activity.

* ‘Louvor da Vivacidade’ in english means something like ‘Praise to Liveliness’ or ‘Praise to a Living City’

Site Specific Art Intervention

-

Client

Estrela Parish | Lisboa

Services

concept, development, partner management and production

Location

Lisboa, Portugal


Artist

Add Fuel (Portugal)


Artworks created

1



See teaser 01


Date 2017|september


Photo Credit: Ana Pires and Hugo Moura

Video Credit: Ana Pires


On the Map


AVE | Advertising Value Equivalency € 27.015 (€ 23.398 national + € 3.617 international)


Press highlights

Diário de Notícias _ ‘Artista Add Fuel com painel de azulejos ao lado dos de Maria Keil e Júlio Pomar em Lisboa’, 05/05/2017

Público _ ‘Mural Louvor da Vivacidade Completa rota de azulejo da Avenida Infante Santo’, 19/09/2017

Juxtapoz _ ‘Add Fuel creates his largest public art project to date with major tile installation, Lisbon’, 09/10/2017

Time Out _ ‘A escadaria que faltava na Infante santo’, 19/09/2017

Instagrafite _ ‘Add Fuel creates a monumental tile mural in Lisbon, Portugal’, 13/10/2017

I Support Street Art _ ‘New Add Fuel wall in Lisbon’, 14/10/2017

Graffiti Street _ ‘Add Fuel completes The Infante Santo Avenue azulejo route, Lisbon’, 03/10/2017

Revigrés _ ‘Add Fuel e Revigrés apresentam ‘Louvor da Vivacidade’

Jornal da Construção _ ‘Freguesia da Estrela, Add Fuel e Revigrés encerram Rota do Azuljeo da Infante Santo’, 04/05/2017

AnteProjectos _ ‘Add Fuel e Revigrés apresentam mural de azulejos ‘Louvor da Vivacidade’’, 30/10/2017

Vida Imobiliária _ ‘Lisboa tem um novo mural de azulejos’, 04/11/2017

Urbanite Webzine _ ‘Add Fuel ‘Louvor da Vivacidade’ for the Azulejo Route in Lisbon’, 09/10/2017

Construir _ ‘Revigrés inaugura mural em nome da portugalidade do azulejo’, 20/09/2017

O Voo do Corvo _ ‘Mural ‘Louvor da Vivacidade’ completa rota do azulejo da Avenida Infante Santo’, 20/09/2017