ADEGA MAYOR
ADEGA MAYOR contacted us to develop a proposal for the renovation of a shop window where they communicate their brand. A brand that celebrates Portuguese life and culture through its wines and people, with the commitment to hand over to future generations a better land than the one we inherited.
Inspired by this mission and by the fact that Adega Mayor extends over 350 hectares of holm oak groves, riverside galleries and agricultural fields, we decided to bring all of this to the proposal.
We challenged the artist Raquel Belli, whose work, rich in physical and visual textures, have the ability to cross all these dimensions that make up the brand and compose the window in a unified way.
A woven piece was thus created with two photographs from ADEGA MAYOR's own archive, which unfolds over the window, assuming itself as the singular background of a set of boxes and bottles that portray the brand and the product.
Marketing Activation
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Client
Adega Mayor
Services
curation and production
Location
Amadora, Portugal
Artist
Raquel Belli (Portugal)
Artworks created
1