LISB-ON 2015

Lisb-On started in 2014 as a new strong brand in Lisbon, a brand to 'see, hear and feel'. It was precisely these three concepts that we tried to reflect and make present in the project which was present and dominated the lounge area of Heineken.

We asked to three renowned urban artists to intervene on the two large vertical surfaces that composed this area. One of them, highlighting creatively and originally all the mood that surrounds the brand, was in charge of the talented minds of Mário Belém and PFFF. In the other, we gave room for all the talent of Frederico Draw, whose work, always referring to an image of sketching, focuses essentially on the search for the drawing of the human figure and its transposition to the great scale, especially the facial expression and the look. In this event, the lines by Draw, defined all the facial expressions of 4 headliners: Michael Mayer, Nicolas Jaar, Nina Kraviz and Todd Terje.

These interventions could be followed at any moment, to the sound of the portrayed themselves during the two days of the event.

Also, the invitations for this edition, were designed in a special way and we developed a set of screen prints on wood with the work Draw.

Marketing Activation

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Client

Jardins Sonoro, Lda.

Services

curation, development and production

Location

Parque Eduardo VII, Lisboa, Portugal


Artists

Draw (Portugal), Mário Belém (Portugal) and PFFF (The Netherlands)


Artworks created

3

Photo Credit: Lara Seixo Rodrigues


On the Map