THE HOOD
THE HOOD opened its doors on November 2019 with the fundamental aim to create an art related community and a real bond between visitors and residents of the region. It intends to be the heart of the urban culture, hosting national and international artists through an exclusive curatorship by Mistaker Maker | Platform for Artistic Intervention.
For this first moment of presentation to the public, a group of artists was invited, and despite including different aesthetics (more or less abstract, more or less figurative) and working in different media, instilled THE HOOD an undeniable balance, being possible to observe it and experience it as a whole, new, cohesive, balanced and (already) assumed as a local place.
The work done over 64 days, by an extensive and variable team of 32 people, was followed closely by the director Mariana Vasconcelos
Site Specific Art Intervention
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Client
Dolce Vita Tejo | UBBO
Services
curation, graphic identity, development and production
Location
Amadora, Portugal
Artists
Aheneah (Portugal), Antonyo Marest (Spain), Colectivo Warehouse (Portugal), Halfstudio (Portugal), João Varela (Portugal), mynameisnotSEM (Portugal), ODE (Portugal), Spidertag (Argentina) and Tamara Alves (Portugal)
Interventions created
9
Artist: Aheneah (Floating Stitches)
Artists: Antonyo Marest & Halfstudio (Olillegra)
Artists: Colectivo Warehouse (Food Court Resort)
Artist: mynameisnotSEM (Path Finder)
Artist: João Varela (Hood Blocks)
Artist: O D E (Freyme #1)
Artist: Spidertag (Interactive Neon Ceiling)
Artist: Tamara Alves (Arrange whatever pieces come your way)
Hand painted signage by Halfstudio
Opening
Tramontana Magazine issue 4
Date: 2019 | february - november
Graphic Identity: Ana Martins
Photo and Video Credits: Mariana Vasconcelos
On the Map
AVE | Advertising Value Equivalency 2019 € 27.966 (€ 27.898 national + € 68 international)
Press Highlights:
Visão _ ‘Adeus Dolce Vita, Olá UBBO’
Time Out _ ‘The Hood: um bairro artístico com restaurantes, lojas e arte urbana na Amadora’
Rimas e Batidas _ ‘Amaura, Left., Co$tanza e Cachupa Psicadélica na abertura do The Hood’
Evasões _ 'Um novo bairro na Grande Lisboa com lojas, comida, arte urbana e desporto’
Revista Rua _ ‘THE HOOD: o bairro criativo e artístico da capital lisboeta’

